Museum of Modern Brands
For 100-days. I inserted modern brands into iconic artworks, Dali, Bosch, Van Gogh, Botticelli, as an exploration of how brand culture has become so embedded in visual language that it feels at home in art history.
Year
2023
Scope
Creative Project
Client
Independent
Duration
100 days
Challenge
Art reflects society. So do brands. But the two rarely share the same frame, and when they do, it reveals something uncomfortable about how deeply brand culture has shaped the way we see the world.
Solution
A 100-day self-initiated project that inserted modern brands into historically rooted artworks, Amazon boxes littering Bosch's Garden of Earthly Delights, Chanel No. 5 dissolving into Dali's melting clocks, Grubhub deepening the loneliness of Hopper's Nighthawks. Each pairing asked a question about consumption, culture, and what brands actually mean to society. See the feature in PRINT Magazine here.
